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Growth partner to challenger D2C brands in India

We scale D2C brands past ₹1 Cr a month with performance ads creatives that convert retention that compounds AI-led content

Paid media, performance creatives and retention, run by one accountable team. No agency juggling, no freelancer chaos. Just profitable growth you can see in your bank account.

Free 30 minute growth audit. No pitch deck, just what we'd fix first.

Revenue driven
₹250 Cr+
Brands scaled
120+
Niches
15+
Client retention
92%

Brands we've worked with

120+ D2C brands across 15 categories, from first ₹10L months to ₹3 Cr months. A few of them below.

  • Meta Business Partner
  • Google Partner
  • Shopify Partner
  • Curious Cub Kids toys
  • Clayco Skincare
  • Saltpeter Sustainable lifestyle
  • Ruby Organic Organic makeup
  • Socio Curry Branding agency
  • Shroomnest Mushroom wellness
  • Pod Nutrition Plant protein
  • Zariin Jewellery
  • Truefan AI video tech
  • Krishnasakhi Deity jewellery
  • Cube8 D2C brand
  • Marbel Lotus D2C brand
  • Mackly Kids sleepwear
  • 20+ more brands Across 15 categories

Ask us for references in your category on the audit call.

Aggressive, profitable scale is achievable.

More growth in the next 6 months than your brand saw in the last 2 years. That's the bar we set on every account, and it's usually why founders call us.

Scale my brand
  • Revenue has flatlined even though you're doing everything right

  • ROAS looks healthy but nobody recognises the brand yet

  • Creative output can't keep up with what Meta needs to scale

  • Your current team or agency can't support the next stage of scale

  • Growth is slow enough to make the work boring, and expensive enough to hurt

Why founders pick Above Ads

Most agencies sell media buying. We run the whole growth engine, and we're measured on revenue, not on deliverables.

One accountable team for every channel

Meta, Google, creatives, retention and CRO under one roof. One strategy, one weekly review, one number we all chase.

Creative volume built for scale

30 to 60 new ad creatives a month, scripted, shot and edited in house. Enough testing to find winners before fatigue finds you.

Systems, not surprises

Live dashboards, a shared roadmap and a weekly performance call. You always know what's running, what's next and why.

We lead from the front

Seasonal playbooks, launch planning, pricing and offer advice. We act like the growth lead you haven't hired yet.

Meet the founders

Gurmendra Singh, Co-Founder at Above Ads

Gurmendra Singh

Co-Founder, Above Ads · Performance Marketing Specialist

A performance marketer specialising in Google Ads and Meta Ads for direct-to-consumer brands. Every campaign is built around measurable outcomes: lower CAC, higher ROAS and sustainable growth, across categories from jewellery and skincare to kids essentials and apps.

5+ years experience 150+ campaigns managed ₹15Cr+ ad spend managed
Abbas Mithaiwala, Co-Founder at Above Ads

Abbas Mithaiwala

Co-Founder, Above Ads · Growth Expert

Focused on turning ad spend into predictable, repeatable growth for D2C brands. Works closely with founders on funnel strategy, retention and the numbers behind every campaign, so ad spend keeps translating into revenue that sticks.

Growth strategy D2C scaling

Services we offer

Pick one service or run the full stack. Most brands start with Meta plus creatives and add channels as revenue grows.

Talk to us about your mix

Meta Ads management

Facebook and Instagram media buying with profit as the target. Structure, testing cadence and scaling rules built for Indian D2C.

  • Account restructure and pixel/CAPI setup
  • Weekly creative testing sprints
  • Advantage+ and manual scaling playbooks
  • Retargeting and retention audiences
  • Festive and launch campaign planning

Best for: Brands spending ₹3L to ₹1 Cr a month on Meta

Google Ads and Shopping

Capture demand your Meta ads create. Search, Shopping and Performance Max run as one system, not three silos.

  • Search, Shopping and PMax campaigns
  • Feed optimisation and SKU-level bids
  • Brand protection and negative keyword hygiene
  • YouTube for reach when the numbers justify it
  • Cross-channel attribution with Meta

Best for: Brands with 50+ SKUs or strong branded search

Performance creatives

Ads engineered to stop the scroll and sell. Concept to final edit in house, at the volume Meta needs to keep finding winners.

  • 30 to 60 new creatives a month
  • Hooks, scripts and creator briefs
  • UGC sourcing and direction
  • Video editing, statics and carousels
  • AI-assisted content for fast iteration

Best for: Brands where creative fatigue caps their spend

WhatsApp and email retention

Turn first orders into second and third orders. Flows that run on autopilot and campaigns that hit on the right day.

  • Abandoned cart, post-purchase and win-back flows
  • WhatsApp broadcast strategy and templates
  • Email design and segmentation
  • Loyalty and subscription setup
  • Repeat rate and LTV reporting

Best for: Brands with 1,000+ orders a month and low repeat rate

Landing pages and CRO

More revenue from the same traffic. We rebuild pages around one offer, one promise and the proof that backs it.

  • Shopify PDP and landing page rebuilds
  • Offer and bundle strategy
  • A/B testing on price, layout and proof
  • Speed and mobile fixes
  • Checkout drop-off analysis

Best for: Brands with good ROAS on ads but a site conversion rate under 2%

Growth strategy and analytics

The layer that ties everything together. Clear numbers, a shared roadmap and someone accountable for the growth target.

  • Fortnightly growth roadmap and reviews
  • Live revenue and profit dashboards
  • GA4, server-side tracking and attribution setup
  • Pricing, margin and cash flow modelling
  • Seasonal playbooks and launch plans

Best for: Founders who want a growth lead without hiring one

Categories we scale

Every category has its own CAC, seasonality and creative language. We've done the learning in these already, so you don't pay for it.

  • Skincare and beauty
  • Fashion and ethnic wear
  • Fragrance
  • Kids and baby
  • Health and wellness
  • Jewellery
  • Home and kitchen
  • Food and beverage
  • Men's grooming
  • Footwear and accessories
  • Pet care
  • Electronics and gadgets

What the first 90 days look like

A fixed sequence so you know exactly what happens and when. Most brands see the turnaround inside the first 30 days.

  1. Week 1

    Audit and plan

    Deep dive into your ad accounts, creatives, funnel and tracking. You get a written roadmap with the biggest leaks first.

  2. Weeks 2 to 4

    Rebuild the engine

    Clean account structure, fixed attribution, first creative sprint live. Waste cut, winners protected.

  3. Weeks 5 to 8

    Scale what works

    Budgets follow proven creatives. Weekly testing cadence across hooks, angles and offers keeps CAC stable while spend rises.

  4. Weeks 9 to 12

    Compound

    Retention flows, new channels and seasonal playbooks layer in so growth stops depending on any single ad set.

How we compare

Founders usually reach us after a freelancer, an in-house hire or a large agency. Here's what changes.

Freelancer Big agency Above Ads
Who runs your accountOne person, many clientsJunior exec after the pitchSenior buyer plus creative team
Creative outputYou supply itExtra retainer, slow turnaround30 to 60 creatives a month, included
ChannelsUsually Meta onlySeparate teams, separate reportsMeta, Google, retention, CRO as one plan
ReportingScreenshots on WhatsAppMonthly deckLive dashboard plus weekly call
Measured onROASDeliverablesRevenue and profit targets
CommitmentNone, either way6 to 12 month lock-in90 days, then month to month

What founders say after month one

"First month, plenty of hurdles, and the team still pulled a record. The creative testing and new targeting ideas were on another level."
Ananya S. Founder, skincare brand
"Hitting record revenue every month has become routine for us. We went from two people to a proper office, and Above Ads was part of that story."
Rohit and Meera Founders, jewellery brand
"Your editors and media buyers are fire. It's very hard to bring a team like this together, and it shows in the numbers."
Vikram T. Founder, fragrance brand
"We finally found partners who work the way founders need. Revenue is a third of my stress and I'm glad we have the right people on it."
Shreya K. Founder, wellness brand
"They hit the target before time. I still remember the sheet that projected much lower revenue by June. They've proven they are our extended arm."
Karan M. Founder, personal care brand
"The last 10 days have been madness. We've never operated at this scale and we have an order backlog. Can we lower the budget next week?"
Priya D. Founder, home decor brand

The people on your account

You get a named team from day one, not a rotating cast. Every account has a senior media buyer, a creative strategist and an editor who know your brand by heart.

  • Senior media buyer

    Owns the account, the budget and the weekly call. 5+ years scaling D2C on Meta and Google.

  • Creative strategist

    Turns customer research into hooks, angles and briefs. Reads ad data to decide what gets made next.

  • Video editor and designer

    Ships your creative volume: UGC edits, statics, carousels and quick iterations on winners.

  • Growth analyst

    Keeps tracking honest and dashboards live so decisions are made on real profit, not platform ROAS.

Who this is for

  • Founders who aren't seeing healthy month on month growth all year round

  • Brands that have plateaued and can't break through the next inflection point

  • Founders who want to reach ₹1 Cr a month and hold it there

  • Brands that want to become the category leader, not one of many

  • Founders tired of agencies that promise the world and deliver a report

And who it isn't for

  • Brands spending under ₹3L a month on ads. We'll point you to what to fix yourself first.
  • Products without repeat purchase or margin to support paid growth.
  • Founders who want a vendor to take orders rather than a team to lead growth.

Not sure which side you're on? The audit call is free and we'll tell you honestly.

Questions founders ask us

What's the minimum ad spend to work with you?+

We work best with brands spending ₹3L a month or more on ads, or brands with a clear plan to get there within 60 days. Below that, a full team is usually not the right investment yet.

How do you charge?+

A monthly retainer that covers media buying, creative production and retention, with a performance component tied to revenue targets we agree together. No hidden percentage of spend.

How fast will we see results?+

Tracking and waste fixes show up in the first two weeks. Meaningful revenue movement usually lands in weeks four to eight once the first creative sprint has data. We share the roadmap on day one so there are no surprises.

Do you produce the creatives too?+

Yes. Strategy, scripting, UGC coordination, editing, statics and AI content are all in house. Creative is the biggest lever on Meta, so we never outsource it.

Is there a long contract?+

We ask for a 90 day starting commitment because that's how long a proper rebuild and scale cycle takes. After that it's month to month. Our retention rate is how we keep ourselves honest.

What do you need from us to start?+

Access to your ad accounts, Shopify and analytics, your product and margin details, and one decision maker who can approve creatives within 48 hours. We handle the rest.

Get your free growth audit

Tell us about your brand and we'll come back within one working day with the three things we'd fix first. If we're not the right fit, we'll say so and point you in a better direction.

  • 30 minute call with a senior media buyer, not a sales rep
  • Written audit of your ad account and creatives
  • A realistic 90 day revenue projection
Prefer to talk now? Message us on WhatsApp or email hello@aboveads.in

We reply within one working day. No spam, no newsletters.